If you had five minutes to talk to the gurus of internet marketing and were able to ask them to give you one short key to success I can almost guarantee you it would be list building. Success on the internet doesn’t happen overnight and it takes hard work and dedication. And one of the main things you should be focusing on is building a list and creating a strong database that centers on YOU, not around a particular business or product. You want your list to be full of people who trust YOU and follow YOU.

Let me explain why this is so fundamental to internet marketing success.

Building a List

Many times, those of us who are involved in making money on the internet want to do things the easy way. We think we can simply create a website, tell people about the wonderful product or service we are offering, and sit back and cash the checks. Sounds great, doesn’t it? And true, you may get some sales from a few people who opt in to your email list but it will never, alone, create wealth for you. You have to build a list of potential customers by providing value and building a relationship with them. And that trust has be with you and what you can offer, NOT the company or product you are offering. Now don’t get me wrong. You have to offer them something of value in your product and/service and stand behind it’s performance. Become the “trusted expert and advisor” in your niche, the leader.

Changing with the Times

Let’s look at an example.  Let’s say you’re in MLM network marketing and you’re in the “best company in the world” (don’t all networkers believe this?) Your goal is to build a list of people interested in your primary opportunity and sign them up. So you go about promoting nothing more than your wonderful company and it’s products/services and because of your hard work and persistence, you actually begin building a list and growing your team.  You’re now generating a decent income from this one source of revenue when you get a call from the company heads and they’ve decided to shut down the network marketing arm of their business.  You’ll pick up your last check Friday and that’s it, your income is gone!

As horrible as this sounds, it actually happened recently with a company called iLearningGlobal. Their distributors woke up one morning to discover the company was totally cutting out that portion of the business. Think of what happened to the many reps who spent hours building a database promoting that company alone. They were left with nothing. But what if your prospects “joined you” instead of the company because you provided such immense value, above and beyond the company and it’s products? The difference could literally be a life saver.

Building Trust

Although the ultimate goal is of course to live financially free [not everyone has money as the motivator], you need to develop your list of qualified prospects wanting what you have to offer. So, deliver your subscribers lots of free information to help them grow their business as well as personally develop. Direct them to other educational resources and training.  Become a leader worthy of followers!  Put the time and energy into writing value-packed emails and conducting training courses that benefits them and demonstrates you’re not out to take their money and run. Build rapport and trust! This kind of list building is part of a marketing system that works!

When you provide your subscribers with genuine value, they will buy your products, become raving fans and promoters of your business, and follow you to the moon.

My team and I sharpen our “leadership saws” in this community of top income earners. We’ve set up free, weekly training webinars to show you how to lead the pack online.

Your Partner In Success,

Larry Corbi