Listen carefully. This is probably the most important email I’ll ever send you. It contains a truth most people overlook in their quest for fame and fortune. That can be expensive.
Here it is …

You CANNOT do it all by yourself.

I know this for a fact because your name is not Superman. And I wonder if even HE could pull it all off by himself in the 21st Century. If you can bend steel in your bare hands, can you also be an expert at

1. Salesmanship
2. Marketing
3. Public relations
4. Personal finance
5. Business management
6. Personnel management
7. Trends research
8. Contract law
9. Tax law
10. Corporate law

And that’s looking at the big picture. Within each of the items on this list you might need a niche expert or two. For instance, in salesmanship, will you hire a salesperson to canvas neighborhoods or make phone calls or will you hire a copywriter to put your sales messages in print? You’ll reach far more people with a printed message.

Then, will you mail that message, or email it, or put it on your website or Facebook page? See, now you need a marketing advisor who can work with graphic designers, web designers, list managers, affiliate managers, printers and bulk mailers. Can you do all these things and still get your sales message out on time?

At some point (and hopefully sooner rather than later) you’ll need to delegate responsibilities. You’re going to be an expert at one thing – knowledge of your core business. Then you’re going to look for other people to lend their expertise in support of yours. Some you’ll have to pay. And don’t scrimp. “Find the best and pay them well”…as one of my greatest mentors puts it.

And hey, you don’t always need cash. Bartering works, especially if you have a product or service people are anxious to get their hands on. If you have a business in a strong market or something totally unique that looks promising, think of partnering with service providers. Offer them a small percentage of your future income in exchange for their help today and continued help as you need it.

In tough economic times, people tend to get very creative because they know the check isn’t always going to be in the mail. Just about anything of value to them becomes as good as cash.

Partnerships can also work, but they can be tricky. Put everything in writing. That’ll save you a lot of hassles down the road when people tend to forget what they originally agreed to do. And business partnerships are a lot like marriages. You’re going to be joined at the hip so use wisdom in choosing who’s in and who’s not.

When you hire professionals, you’re paying them to give you their best advice and best work. Don’t argue with them. If you don’t like what they tell you it’s probably because you don’t understand why they do what they do. Demand an explanation. If they can’t explain to your satisfaction, find someone else.

One maxim of business success is “hire slowly and fire fast.” Take your time and find the right people. And if things don’t work out, get rid of them immediately before they cause serious damage.

When you’ve got friends and family helping out, you set the standard. You set the course. You’ll need to share your vision in such a way that they become total evangelists for your cause. You’ll need to keep everyone pumped up and focused on results.

Finally, remember…this is YOUR business. Sink or swim, it’s all up to you.

Next time around we’ll talk about developing professional partnerships and networks. See you again soon!

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To YOUR Success,

Business & Marketing Mentor
Phone: 805-874-2410